PIM Enrichment

The problem

Data and Assets are available. The visual Content arises despite it often manually.

PIM and DAM provide the foundation. However, the creation of new visual content is often still done manually – slowly, laboriously, and with limited scalability.

PIM organizes data

PIM systems structure product data, but do not generate sales-enhancing visuals.

Images aren't reused well

Existing product images are often not reused sufficiently for new campaigns or variations.

Manual handovers

Teams manually transfer data and assets to briefings, agencies, or individual AI tools.

Many releases and exports

Versions, releases, and restores cause additional manual effort.

Solution and Workflow

PIM controls the system. DAM delivers assets. Mazing creates the content.

Mazing combines structured product data from your PIM with approved assets from your DAM. This automatically generates high-quality visuals, variants, and other content assets – including quality assurance, approval, and integration back into your existing systems.

Attribute-driven visuals

PIM attributes such as color, material, size or collection automatically control new images and variants.

Utilize existing assets

Approved product images from the DAM form the basis for new content and campaigns.

AI creates the content

Mazing creates environments, variations, close-ups, dimensioned images and other visual outputs.

QA & feedback

Release, export and return processes are seamlessly integrated into PIM, DAM, shops and merchant processes.

For your company

A common place for everyone who works with product content.

Connect marketing, product management, sales, and external partners on a shared platform. This ensures that product data, assets, and approvals remain consistent and accessible to everyone at all times.

PIM

Variant images create

Material, color, or size attributes automatically generate new variants.

PIM

Bulk processing

Efficiently process large quantities of CSV feeds and product catalogs.

PIM

Asset packages pro Market

Automatic provisioning of asset packages for markets, traders, and channels.

DAM

Lifestyle scenes create

Approved product images are integrated into new environments and campaigns.

DAM

Material- & Color variations

New variations are created based on existing product images.

DAM

Versioning & trace back

New visuals are transferred back to the DAM as released assets or new versions.

Variantenbilder erstellen

Material-, Farb- oder Größenattribute erzeugen automatisch neue Varianten.

Bulk-Verarbeitung

CSV-Feeds und große Produktkataloge effizient in großen Mengen verarbeiten.

Asset-Pakete pro Markt

Automatische Bereitstellung von Asset-Paketen für Märkte, Händler und Kanäle.

Lifestyle-Szenen erstellen

Freigegebene Produktbilder werden in neue Milieus und Kampagnen integriert.

Material- & Farbvarianten

Neue Varianten entstehen auf Basis bestehender Produktbilder.

Versionieren & zurückführen

Neue Visuals werden als freigegebene Assets oder neue Versionen zurück in das DAM übertragen.

ROI / Process benefits

Fewer manual Handovers. More Output out of existing Systems

Automate recurring processes, use existing assets more efficiently, and create high-quality visual content faster – without additional manual work.

More scaling

Content production is becoming more data-driven, repeatable, and scalable.

More reuse

Existing assets are reused more extensively, instead of starting from scratch for each campaign.

Faster content-ready

Large product ranges and variants become content-ready faster.

Fewer manual handovers

Teams reduce briefings, copy/paste processes, and manual uploads and downloads.

PIM and DAM remain the leading systems for product data and released assets.

DELIMITATION & SYSTEMS

Mazing replaces not Her PIM or DAM. Mazing might Her System landscape more productive.

Mazing complements your existing system landscape, rather than replacing it. PIM and DAM remain the leading systems, while Mazing takes over the creation and automation of visual content.

Akeneo

Binds

Import

Crossbase

Censhare

Export

CSV Feeds

Pixx.io

Transfer to shop, PIM, DAM or merchant feeds

Individual systems

Individual DAMs

Corner

API

Akeneo

Crossbase

CSV Feeds

Individuelle Systeme

Canto

Bynder

Censhare

Pixx.io

Individuelle DAMs

API

Import

Exporte

Übergabe an Shop, PIM, DAM oder Händlerfeeds

FAQ

Frequently Asked Questions

Specific questions about the AI platform

Which PIM and DAM systems are supported?

Mazing works with common PIM and DAM systems as well as custom solutions, depending on the project. These include Akeneo, crossbase, Canto, Bynder, censhare, pixx.io and CSV-based data sources.

Can CSV feeds and existing assets be shared?

Yes. Product data from CSV feeds can be combined with existing images and assets. This allows for the creation of new visuals, variants, and asset packages within a seamless workflow.

Can product attributes control image generation and variants?

Yes. Attributes such as color, material, size, collection, or market can be used to automatically generate matching images, variants, and other visual content.

How do quality assurance, approval, and feedback work?

New content can be reviewed, approved, and then integrated back into existing systems or processes – for example, into PIM, DAM, shops, or dealer platforms, depending on the specific workflow.

● E-Commerce Audit

Test your PIM or DAM-based content workflow.

Send us a sample feed, some PIM attributes, and an existing product image. We'll show you how to create new images, variants, and asset packages from this data and integrate them back into your processes.

Use the sample feed and existing assets.

Automatically create new images, variants, and asset packages.

Feed the results directly back into your existing systems.

Book a demo

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into scalable visual
Commerce.

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asset production with Mazing.

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